Developing a Connecting and Networking Strategy to Grow Your Business

Episode 105: Interview with Joyce Layman

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About Joyce Layman

Author. Business Coach. Connector. As a former wallflower in the world of business networking, Joyce knows firsthand what it takes to overcome the greatest obstacle you’ll face – the four inches between your ears. Since 2008, Joyce has helped individuals achieve higher levels of performance, and companies to discover new opportunities for success.

She combines her extensive training and experience in the science of mindset and the art of business connections to provide the one-two punch that gives her clients an advantage over their counterparts and their competition. She’s presented at TEDx and authored 2 books including: Just Another Leap and Your Connecting Advantage. Her podcast – In Layman’s Terms – hit new and noteworthy on iTunes just two weeks after launch. Joyce is a connector of people to each other and to new opportunities. She’s been referred to as a walking LinkedIn. Bob Burg, best-selling author of the Go-Giver calls Joyce the greatest networker in the world. Immediate Influence is my virtual course that is based on the book and my private coaching process. It’s set to launch again in October. Your listeners have access to a special discount code.

3 big ideas discussed in this episode:

  • Networking starts with your brand and the majority of people aren’t positioned properly online before they begin growing their network or pursue business development activities. This means opportunities missed
  • Your best connections can happen in the least likely places. When you understand how your reticular activating system works (mental filter) it opens up a world of possibilities to connect – offline and online.
  • Strategy is everything and far too many don’t have a connecting strategy. Going to a lot of events does not make you good at networking, it just makes you busy which costs time and money.

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Featured Tip:

“Going to networking events isn’t the most comfortable thing I do in the course of a day but what I’ve learned to do is to stay curious. When we’re genuinely interested in what someone else is up to, without agenda, we open up the potential for learning something new and for starting a new relationship and who knows where that will lead.”
Carolyne Simi · Founder at Create Your Encore

Featured Tip:

“My best networking has always been participating and supporting things I am passionate about like tennis, salsa dancing, golf and real estate. People can see through people are truly interested in supporting the mission of a non profit or group from those who are there simply to rub elbows with people trying to increase their sphere of influence.”
Kurt Nishimura · Phoenix, Arizona at KNRealty.net

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