You’ve got 27 different social media profiles out there and everyone is telling you that you should be on Facebook, but also twitter, google plus, pinterest, vine, instagram, and so on and so on…but how to do you keep track of all that?
There are so many social platforms out there now that it could consume all your time in engageing with your followers, subscribers, friends and connections that you wouldn’t have any time for your business building activities.
First off, I like to explore all the new apps and tools to connect with new people and keep in touch with friends because I love connecting with people and helping people. I do only keep close attention to 2 or 3 of them where I put all my primary activity.
My suggestion, pick ONE and promote; until you get some traction…then you can add another.
Let’s say you prefer Facebook, here are some tips
Isn’t posting on Facebook my business building activity?
Yes and No.
I consider business building activity to be introducing specific people to your product, service or business. When you post on facebook it’s giving you “face time” so people get to know, like and trust you but it really doesn’t put them into a pipeline of a potential customer for you.
What’s your end result? To get a customer right? To help someone to solve a problem in their life or find a solution that your business can offer in exchange for a fair price given to you for delivering on that.
I think Facebook is great to start putting people in your pipeline, to discover who would be great potential customers for you, reach out to new people and make new connections which is vital…however most people stop there.
I see a lot on facebook people going the other way too, directly for…
“buy my stuff”
“join my team”
“get your membership now”
“get your rippln account before it’s too late”
They haven’t created any value as to how that will help someones life get better.
They haven’t offered to solve any challenge to who they are targeting.
It’s just a “Pitch”, throwing a big net out there and hoping a small fraction of a percent hop in the net.
Sure the guy that walks around with a ring proposing to every woman he sees will eventually get one to say “yes”, but that’s something any of us would want to go through and it’s not good for business either.
That’s not being professional, and not a very good strategy.
Here are 3 tips on how to market on Facebook more effectively
By the way, I’ve got a group coaching call where you can ask specific marketing questions coming up, if you’d like the details leave a comment below.
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