Creating a competitive advantage

9 Feb

Episode 52: Interview with Barb Hammer

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About Barb Hammer

Barb Hammer is a culture specialist on a mission—helping organizational leaders grow business and revenue through becoming great places to work. As a CEO, entrepreneur and speaker, she travels across the country spreading her message: engaged workplaces make great business sense. And, awareness in business is where it all begins. Creating strong, healthy, profitable organizations through conscious leadership, aligned purpose, inspired engagement and true commitment are all products of greater awareness. Her company, Momentum, offers business leaders the tools, guidance and support to create their own strong and vital workplaces. Entering into the professional world at age 13, she found herself captivated by the inner-workings of business.

To this day Barb is enthralled by the opportunity to shape business success. Her many decades of experience in organizations both large and small have provided observation, action and insight into what makes leadership most effective. She has witnessed firsthand what motivates people to strive for excellence and what leads people to disengage. Barb adamantly believes that every company can have the opportunity to benefit from engaged and happy employees. Her focus on people and process helps businesses grow. She is committed to educating her clients about practical ways to enhance the workplace and generate revenue. When she isn’t contemplating how to inspire performance and grow companies, she enjoys biking and boating, lakes and oceans, music and traveling.

3 big ideas discussed in this episode:

  • Shifting from a profit orientation to a people orientation in business is the rising, new competitive advantage.
  • Intentionally creating workplaces where people want to be and do great work happens to be very good for the bottom line.
  • Employee attraction and retention are becoming powerful levers for evolving the workplace—the new worker is less likely to select or tolerate status quo workplaces and their outdated operating styles.

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Show Notes:

SHIFTING FROM A PROFIT ORIENTATION TO A PEOPLE ORIENTATION IN BUSINESS IS THE RISING, NEW COMPETITIVE ADVANTAGE.

  • As business owners running a business is wonderful and great but challenging too. The reality about business is that money, revenue generation, and profitability is its life’s blood.
  • The important thing to remember about money generation and profitability is that they are outcomes.
  • In business, you are trying to generate profit and revenue but the thing that will really affect that is people and the performance because like it or not a company is essentially a community of people working for a shared purpose.
  • The number one asset for organization whether they believe it or not is generally the people that worked for the company.
  • So, shifting that orientation is not to minimize or diminished the importance or revenue but it is to actually put your attention and focus on that which you can influence.
  • Performance doesn’t naturally happen to people but you’ve got a numbered of different people coming from various different backgrounds. It is critically important to focus on the people that worked for the organization.
  • Systems are important but it is incredibly important to to layer that in the human factor. Recognizing that there are definitely needs that human beings have, we are very complex and simple.

INTENTIONALLY CREATING WORKPLACES WHERE PEOPLE WANT TO BE AND DO GREAT WORK HAPPENS TO BE VERY GOOD FOR THE BOTTOM LINE.

  • Some of the biggest problems that leaders face today would be resolved by becoming a great place to work. Business leaders want performance and profitability while employees want a great place to work, so the solution for both of those things is wanting the same.
  • You are creating an environment that not only is really attending and supporting your people but it is attending and supporting your business initiatives and goals.
  • The important things that make a workplace feel like a great workplace are accessible real interested leaders, workplace fairness, good communication and clear value mission and vision.

EMPLOYEE ATTRACTION AND RETENTION ARE BECOMING POWERFUL LEVERS FOR EVOLVING THE WORKPLACE—THE NEW WORKER IS LESS LIKELY TO SELECT OR TOLERATE STATUS QUO WORKPLACES AND THEIR OUTDATED OPERATING STYLES.

  •  New generations are moving to our workplace and with that, there are newer ideas and concepts of what working means.
  • With the millennials, you have different ideas to what it means to work that means workplace expectation. This is really good news for small and mid-size companies is because they are nimble and they can create great workplaces pretty quickly.
  • Leaders have the greatest influence in the workplace, they can establish the trajectory, the tenor and tone of the business quite quickly.
  • Leadership relationship with the people that work for the company makes a great workplace.

Quotes:

  • Shifting that orientation is not to minimize or diminished the importance or revenue but it is to actually put your attention and focus on that which you can influence.
  • Some of the biggest problems that leaders face today would be resolved by becoming a great place to work.
  • New generations are moving to our workplace and with that, there are newer ideas and concepts of what working means.
  • Having good integrity, being real and accessible are really important to cultivate a strong loyal workforce.

Websites:

Books:

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