How to use the Brain Audit to understand why your customers buy or choose not to

Episode 80: Interview with Kai Davis

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About Kai Davis

Hello! I’m Kai Davis. I teach Consultants, Freelancers, and Agency Owners how to build a solid pipeline for their business and increase leads and revenue.

3 big ideas discussed in this episode:

  • The key idea of understanding why customers buy (and why they don’t)
  • How to use The Brain Audit if you’re an author and presenting your product to an audience of potential buyers
  • Why if you’re an author, it’s important to get in front of your audience (at conference, in articles, on podcasts, etc.) and educate them about the pain and problem they’re experiencing and your solution

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Show Notes:

THE KEY IDEA OF UNDERSTANDING WHY CUSTOMERS BUY (AND WHY THEY DON’T)

  • The customers don’t buy because they have something uncertainty or they have some worry in their life.
  • If you don’t understand the problem that you are solving like trying to market a book or product you need to understand the solution.
  • Think of the target audience to your product.
  • When it comes to selling, often times if a person is considering buying a book or a product and they are hesitating it is because we as the seller haven’t addressed one of these elements like the target audience.
  • The key idea behind the brain audit is understanding that somebody does not buy at least one single element, it’s the combination of what Sean calls “The seven principles”.
  • The most important thing is to figure out what value we are providing to the target audience.

HOW TO USE THE BRAIN AUDIT IF YOU’RE AN AUTHOR AND PRESENTING YOUR PRODUCT TO AN AUDIENCE OF POTENTIAL BUYERS

  • First and foremost, what is the problem that my book is teaching the reader how to solve? What’s the solution I’m trying to applicate for and who is the best audience for this content?
  • If we understand who is the target audience that we are trying to reach is, that allows us to be more effectively identify what level of speech that makes sense to reach out to and not.
  • If we understand the problem that the reader is experiencing and the solution and outcome they want to achieve we are able to frame our outreach to be a focus on the recipient.

WHY IF YOU’RE AN AUTHOR, IT’S IMPORTANT TO GET IN FRONT OF YOUR AUDIENCE (AT CONFERENCE, IN ARTICLES, ON PODCASTS, ETC.) AND EDUCATE THEM ABOUT THE PAIN AND PROBLEM THEY’RE EXPERIENCING AND YOUR SOLUTION

  • If you’re an author our main goal is to sell more books and promote our platform or experience.
  • If we want to get in front of our audience our goal should be educating them first and foremost.
  • What’s the pain and problem that the audience is struggling with, and how does my solution or my book relate to that?

Quotes:

  • The most important thing is to figure out what value we are providing to the target audience.
  •  First and foremost, what is the problem that my book is teaching the reader how to solve? What’s the solution I’m trying to applicate for and who is the best audience for this content?
  •  If we want to get in front of our audience our goal should be educating them first and foremost.

Websites:

Books:

Connect with Kai:

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