There are many benefits to blogging, including visibility within the search engines and providing more information to the general public about your business.
However, content marketing is of the utmost importance because it has to do with what information you are putting down on the website. The content has to be of quality and that’s the only way you will be able to get the high level clients that are out there.
If you were just looking to improve search engine optimization, you could put anything within your blog. Your blogging could take just minutes every day because the topics wouldn’t be important and the quality of what you’re writing wouldn’t be important. As long as the keywords are there, you have done your job. That’s not going to help with getting clients, though.
Content marketing doesn’t have to be time consuming. You don’t even have to be a good writer. It’s all about making sure your clients have something of quality to read when they get to your website. If you’re interested in getting clients, especially the high level ones, you have to “wow” them with something great.
One of the primary benefits to focusing on content is that there are plenty of tricks to help you get the really good content without doing much (or any) of the work. For example, you can embed a video from YouTube that expresses your views on the subject. You can also use a content aggregator that takes great content from elsewhere on the website and places it down on your site. These little tricks can ensure you’re delivering great content at all times without having to do any of the actual writing.
Another benefit to content marketing is that you are engaging your site visitors. Each time you post something on the website or within your blog, you are giving them a reason to visit and to read. They may not be regular customers of yours, but as you continue to add content, they are reminded as to why you are the best company within the industry to offer them a specific product or service. A high level client may not be ready to turn business over to you at the moment, but you are continuing to engage them through your blogging and that’s an important step.
If you’re sending out a newsletter to your high level clients on a regular basis, you want to make sure that you are providing a reason for contacting them. The high level clients will only be willing to stay on your mailing list if they are getting something out of it. The newsletter, whether it’s weekly, monthly, or even quarterly, should contain links to some of the content within your website or blog.
When your clients get to the content, they need to like what they see. You need to be the one introducing them to new trends, impressing them with new statistics, and showing them about the latest news. If they can rely on you to provide them access to all of these things, they are going to stay as your clients instead of moving over to the competition.
Getting clients is going to be easier when you focus on content marketing because you have a reason for them to stick around. You are constantly sharing new information with them as opposed to just promoting yourself. Clients already know that you want them to buy from you. The purpose of your content is to show why you are worthy of their business.
When you’re constantly delivering good content to your clients, you will be able to attract more of them. As you create your content, you can then use it to your benefit and begin adding in offers and promotions. This will allow you to truly benefit from your content to not only keep the customers you have but also attracting more of the clients that you want.
Content marketing needs to be a balance between high level content that is new and unique as well as offers and promotions that tell people why they need to do business with you. Once you can achieve this balance, it will be easier to attract more people and generate more revenue within your business. It’s not about being the best writer. It’s about knowing where to find the best content so you can place it in front of your target audience. Your content doesn’t have to be completely original, but it does have to be targeted to your clients – and the clients you want to attract.
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Ask Jeremy Jones, Local Marketing Coach Blog
Email: info (at) askjeremyjones.com
“I teach you how to start an operate your own online business using sweat equity instead of the banks money, then use online tools to accelerate cashflow”