I heard something interesting this week from Ryan Deiss, who is a brilliant online marketer that understands online marketing not just in relation to online marketing services…which is what a lot of people do, but understands how to use online marketing in other outside markets, such as offline products and brick and mortar local businesses.
He said, you don’t need to find new ways to find traffic….because traffic is easily available today. You need to find a better strategy to capture the traffic that is already there.
So how do you create new traffic on demand? Develop a new strategy to compel your ideal customer to self-select when they see your message.
How can you create a compelling message, weaved in with a well thought out strategy to capture the attention of your ideal target market?