Here are the best resources I’ve found to learn how to use Content Marketing to get new leads, create new revenue and get new clients and referrals.
Focusing on your blog and native advertising – and being more like KISS – are just a few tips Jason Miller, senior content marketing manager at LinkedIn
“this isn’t about me; it’s about the audience I am trying to reach.” – Jason Miller
5 Common Writing Clichés to Avoid for Better Content Marketing
Every piece of content we produce as marketers makes an implicit promise to our audience. From beginning to end, each asset that is researched, created and published should be interesting, relevant, help solve a current pain point. The content will be informative, easy to read and provide value.
“If you’re having trouble introducing a topic without going up to 30,000 feet, create specificity and 3rd party credibility by adding a statistic or quote.”
6 Steps to Content Marketing Domination
Whether you work in a large, complex enterprise or are a “solopreneur,” one of the biggest mistakes companies make with content marketing is trying to monetize the content before a loyal audience is built.
“To create media assets that depended on the permission to contact my audience, not the permission of a media gatekeeper.”
How Millennials, Boomers, and Gen X-ers Respond to Content Marketing
Whether you’re creating eBooks, blog articles, or videos, you need to intimately understand how your target market is consuming content online to increase your reach and engagement.
“it’s crucial to understand how your target market engages online”
3 Tips on Effective SEO in Marketing Content
When it comes to SEO, marketers often have more questions than answers in front of them—which isn’t a surprise, given that Google doesn’t want the world to know its engineering secrets.
“At the end of the day, your SEO goal is simple: you want target audiences to find your business through search engine results pages.”
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