Here are the best resources I’ve found to learn how to use Content Marketing to get new leads, create new revenue and get new clients and referrals.

 

How to Achieve Mind-Blowing Content Marketing ROI

Focusing on your blog and native advertising – and being more like KISS – are just a few tips Jason Miller, senior content marketing manager at LinkedIn

“this isn’t about me; it’s about the audience I am trying to reach.” – Jason Miller

Content Marketing Article 1


5 Common Writing Clichés to Avoid for Better Content Marketing

Every piece of content we produce as marketers makes an implicit promise to our audience. From beginning to end, each asset that is researched, created and published should be interesting, relevant, help solve a current pain point. The content will be informative, easy to read and provide value.

“If you’re having trouble introducing a topic without going up to 30,000 feet, create specificity and 3rd party credibility by adding a statistic or quote.”

Content Marketing Article 2


6 Steps to Content Marketing Domination

Whether you work in a large, complex enterprise or are a “solopreneur,” one of the biggest mistakes companies make with content marketing is trying to monetize the content before a loyal audience is built.

“To create media assets that depended on the permission to contact my audience, not the permission of a media gatekeeper.”

Content Marketing Article 3


How Millennials, Boomers, and Gen X-ers Respond to Content Marketing

Whether you’re creating eBooks, blog articles, or videos, you need to intimately understand how your target market is consuming content online to increase your reach and engagement.

“it’s crucial to understand how your target market engages online”

Content Marketing Article 4


3 Tips on Effective SEO in Marketing Content

When it comes to SEO, marketers often have more questions than answers in front of them—which isn’t a surprise, given that Google doesn’t want the world to know its engineering secrets.

“At the end of the day, your SEO goal is simple: you want target audiences to find your business through search engine results pages.”

Content Marketing Article 5


 

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blogging / publishing / content marketing to get new clients
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