The “Online Branding” Rat Race

How to avoid “The ‘Online Branding’ Rat Race”

Your business should have branding, your brand is your icon, logo or image.

I understand some will call your “brand” your reputation also, and I agree to a point.  However we should not confuse our marketing efforts for branding efforts.

When Pepsi puts out an add with the icon that everyone recognizes you see this as marketing, well it’s focus is a “branding” campaign, and they have multi-million dollar budgets for this and it’s built into their model.

When we market online as a small business owner or self-employed professional our focus doesn’t need to be on the “branding” of our business name online, it needs to be on acquiring new customers.  Period.

This is a topic covered in my new book about how to market your business with a blog, coming soon.

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Comments

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4 Comments

  1. “Blogging Trumps Branding…”?

    I believe that blogging IS branding. Well, a form of branding.

    Love the concept, but I would suggest tweaking that one statement. That’s just my two cents.

    Good stuff!

  2. Thanks for the great post, I Like your title & cover And …
    … re: Q1… Yes.and…
    … re: “The purpose of the books is not so much about escaping a rat race, and it’s not even about branding”.
    → Then why use either in the title?

    and,,,re: “My goal with this book is to give you a blueprint of how you can use a blog whether you have a product or service to offer now or not and develop a profitable online business.”
    → A couple of thoughts come to mind…
    … – [Use this] Blueprint for Blogging [Fun and] Profit
    – Product or Service, or Not… OR – With or without a Product or Service

    IMHBHO

    re Q3… Where and How do I ‘set-up’ this blog and What do I talk about? or to Whom?

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