One question I got from someone before the last “blogging for profit” class I did was, “how should people subscribe to my blog”. I commonly get asked also, “What is an RSS feed?”. The first thing that came to my mind was a concept I learned which has helped my blog be successful from one of the greatest marketing minds and excellent author Seth Godin. Here are two different ways to get subscribers.
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The two ways people can subscribe to your blog are RSS feed or by collecting an email.
RSS feed is basically a way you can have all the new blog posts you choose to subscribe to be fed into one “reader” instead of visiting 10 websites, you can see all the new posts in one place.
RSS stands for Really Simple Syndication, and it requires an RSS reader, all the feeds get syndicated into your feeder and you can just open your reader app and all the new blog posts will be there. It’s a very passive way to get subscribers to your blog, I think you should have it available because some people will only subscribe to RSS and not submit an email unless they have a really good reason to, because we all get flooded with too much email today.
Two RSS feed readers I’d highly recommend are Google Reader or Feedly.com, and if you subscribe via Google Reader they can auto feed into Feedly, which is how I read my feeds.
To subscribe to RSS look for this icon
The second way to get subscribers, and the most effective is by collecting an email. There are 3 ways you can do this.
Good: “subscribe to my newsletter” this is probably the least effective
Better: “learn how to [benefit, benefit, benefits] letting them know what they will get
Best: “Enter your name and email to get a free ebook, “Title: benefits, benefits” instant access to an ebook, mp3 or short video answering a question or solving a problem they have.
The best way to get subscribers is to build something of value or have a give-away in exchange for an email and permission to keep in touch.
Hopefully this helps you to understand the RSS feed and how to use it. If you’d like to know about another “blogging for profit class” coming up, leave a comment.
Leave a comment if you use a RSS feed reader. Which one?