E018: Using LinkedIn To Drive Traffic To Your Blog In Your Social Media Marketing Plan

18 Jun

You may be blogging and have a community of readers and database built up and you’re looking to grow your readership or you’re just getting started looking for your first 100 readers.  There are two types of bloggers; the first type knows the typical LinkedIn user has an average income level of $100,000 among their users and is actively searching for a way to reach those people, and the second type of person already has the best people on LinkedIn reading their blog.

Which are you? 🙂

I’m going to share with you the best way to use LinkedIn to drive consistent traffic to your blog by using the “blue door strategy”.

MADONNA TA'POMPEICreative Commons License Juan Cabanillas via Compfight

There are a few ways to share your blog content on LinkedIn.  One is to share as a status update, which will be seen by your connections if they happen to see it in their news feed.

Another way, a better way, is to join groups appropriate to where your target market gathers.  If you are an insurance agent and you are looking to attract parents age 40-50 as an example, don’t join the Insurance Agent Association.

LinkedIn has groups just like Facebook, they are organized usually by affinity or common interest. You can have a maximum of 50 groups you are a part of and should first join groups that you have an interest in or would have common connect with the people in the group.

Next you’ll want to join groups where the people you want to reach are hanging out.  Within groups you can post what is called a “discussion”.  This is where you can ask for professional advice or start a discussion that the people in the group may be interested in.

In these groups you want to be sure to not post “ads”.  You want to deliver high-value content that will help to solve common challenges or answer questions of your target audience and a simple call to action if they want to learn more, where they can go.

Create a simple “blue door” call to action, that is simple and welcoming.  Not a link to “buy my stuff”, but a link that delivers a path to learn more about what you’ve covered.

There you go.  One strategy to generate consistent traffic from LinkedIn by targeting your ideal client and how to attract them.

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Episode #018 with Jeremy C. Jones

 

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Question: What else would you like to learn about using LinkedIn?

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