Episode 233: Interview with Michael Schein
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Michael Schein is the author of The Hype Handbook, MicroFame Media President, and a Keynote Speaker.
3 big ideas discussed in this episode:
- Marketing is an outdated concept.
- Hype is neither moral not immoral, but it unfailingly works.
- It is the moral imperative of people doing great work to embrace and master hype.
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