#233 Avoid These Outdated Marketing Strategies (and What to Do Instead)

Episode 233: Interview with Michael Schein

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About GUEST
Michael Schein is the author of The Hype Handbook, MicroFame Media President, and a Keynote Speaker.

3 big ideas discussed in this episode:

    • Marketing is an outdated concept.
    • Hype is neither moral not immoral, but it unfailingly works.
    • It is the moral imperative of people doing great work to embrace and master hype.

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