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IDEAS & IMPACT

Interview with Ari Galper

#448 How to Thrive in the Trust Recession and Transform Your Business | Ari Galper

May 08, 20251 min read

Interview with Ari Galper

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Guest bio:

Ari Galper, the world’s #1 authority on trust-based selling and founder of Unlock The Sales Game®. Ari has revolutionized the sales world with his innovative “One Call Sale” system, helping businesses shift from a “selling” mindset to a “doctor” mindset so they can create deep trust in every conversation.

He’s the author of seven best-selling books, including Trust In A Split Second!, and his work has been featured in Forbes, CEO Magazine, and other prestigious Publications. Get ready to learn how to thrive in the “Trust Recession”!

3 big ideas discussed in this episode:

BIG IDEA #1: The Trust Recession: Why Traditional Selling is Failing:Trust in business relationships is at an all-time low, making traditional sales tactics ineffective—buyers are more skeptical and resistant to sales pressure. To thrive, businesses must shift from transactional selling to trust-based relationships, where prospects feel safe and understood from the very first interaction.

BIG IDEA #2: The "One Call Sale": Collapsing the Sales Cycle Through Trust: The outdated multi-step sales cycle wastes time and resources—deep trust can be built in a single conversation, leading to faster commitments. Shifting from a "selling" mindset to a "doctor" mindset—focusing on diagnosing problems rather than pitching solutions—creates instant credibility and engagement.

BIG IDEA #3: Stop Chasing Prospects – Build Authentic Connections that Convert: Instead of chasing leads, create an environment where prospects openly share their challenges, naturally leading to deeper connections. Trust-based questioning uncovers hidden pain points, making potential clients feel understood and ready to move forward without sales pressure.

Resources:

Website: http://www.unlockthegame.com/

Linkedin: https://www.linkedin.com/in/arigalper/

Enjoy the interview

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Jeremy C. Jones

Jeremy C. Jones is the founder and CEO of Jones Media Publishing, and the creator of Authority Coach the book publishing training and coaching program for entrepreneurs.

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