Interview with Kristin Watkins

Guest bio:

Kristin Watkins, CMP, is the joyful and detail-obsessed owner and lead event designer at Stephanie Rose Events. With over 20 years of experience managing nonprofit events and connecting communities to meaningful causes through shared guest experiences, Kristin has successfully raised millions of dollars for nonprofit organizations nationwide.

3 big ideas discussed in this episode:

BIG IDEA #1: A successful fundraising event requires organizational planning before logistics are even discussed. Setting clear and measurable goals and working with your accounting, marketing and development teams prior to planning the event details is imperative.

BIG IDEA #2: Your guest experience determines how much money you can raise and your year-over-year guest and sponsor retention rate.

BIG IDEA #3: The best way to create an emotional connection with your audience so they give more is to focus your event programming on one powerful story.

Get a copy of Kristin's book here now:

Resources:

Order the book here now

Website: http://stephanieroseevents.com/

LinkedIn: https://www.linkedin.com/in/kristinmwatkins/

Enjoy the interview