Interview with Brandon Lee

Guest bio:

Brandon Lee is the founder of Fist Bump. They help companies with a systematic, organic personal touch program that emphasizes executive voice and experience to build real trust and new sales opportunities.

3 big ideas discussed in this episode:

BIG IDEA #1: The most misunderstood word in B2B right now: trust. Real trust starts with real people — especially your leaders. The executive voice is the single most underused asset in most B2B companies today.

BIG IDEA #2: The most misunderstood word in B2B marketing and sales is "Trust".
**** Emotional Resonance - Most companies still create content like its 2014.

BIG IDEA #3: Real trust starts with real people — especially your leaders. The executive voice is the single most underused asset in most B2B companies today.

Resources:

Website: http://getfistbumps.com/

LinkedIn: https://www.linkedin.com/in/brandonleedigital/

Enjoy the interview