Ask Jeremy Jones

FREE DOWNLOAD: Your 9-Point Checklist To Prepare Your Manuscript BEFORE You Publish Your Book To Amazon. (See Below)

Using your intuition to determine if a relationship is wrong, right from the start

Episode 43: Interview with Maryellen Smith Continue reading

What you need to take your business to the next level

A lot of businesses reach that point of being on the cusp of making it big. However, not a lot of business owners know what needs to be done to make that leap into a more successful future. The keywords you’re looking for are ‘utilise’, ‘optimise’ and ‘grow’:

Utilize your technology

Nothing is worse for your business than being stuck in the past. When technology changes the world changes with it: and that’s exactly what your business has to do. Never get too comfortable with the technology you’re using if you have any intention of keeping up with industries that are changing rapidly and constantly. Utilize the latest technological developments to keep your business on the forefront of your industry. This also includes your marketing and the way you present your business. If you have a website make sure that it is

This also includes your marketing and the way you present your business. If you have a website make sure that it is optimized for every device it can be accessed on, perhaps even consider developing an app for your customers to easily access your services. Don’t forget to use technology creatively and find new ways of drawing in a crowd.

An example of this could be looking into video brochures to improve presentations and to impress potential clients. The more creative and current you are the more attention you’ll attract and the more clients will be drawn to you.

Optimize your selling point

Some businesses can coast by without having a unique selling point, but without one, you’re bound to hit a ceiling in your success. You need something that makes your business special and, for any reason, better than your competitors. Perhaps there is a niche demographic that you’re not tapping into, or maybe your business has a unique identity that you can emphasize.

Whether it’s industry-changing or something a little quirky, your unique selling point is going to help you optimize your approach to marketing and pull in more clients and/or customers. To find that special edge to your business you’re going to need to do some research on your competitors and your main demographic. It may take time and perhaps involve some changes, but this could be the one thing that’s stopping your business from growing and a great selling point could be the perfect thing to rocket your business into the next level.

It may take time and perhaps involve some changes, but this could be the one thing that’s stopping your business from growing and a great selling point could be the perfect thing to rocket your business into the next level.

Keep your business growing

To get on top of your industry you need to make sure that your staff are capable of competing. By encouraging and offering opportunities for your employees to learn more skills, develop their current skills and enquire more current knowledge about the industry you would be ensuring that your business will continue to grow and improve. You could send your employees to relevant seminars and conventions, pay for training and additional courses and encourage them to explore new ideas and keep up with current events. Not only will doing this give you an advantage in the industry, it will also improve the morale and performance of your employees. The quality of a business is dependent on the staff, so by improving the quality of your staff you will find your business thriving.

You could send your employees to relevant seminars and conventions, pay for training and additional courses and encourage them to explore new ideas and keep up with current events. Not only will doing this give you an advantage in the industry, it will also improve the morale and performance of your employees. The quality of a business is dependent on the staff, so by improving the quality of your staff you will find your business thriving.

I hope you found this article helpful to take your business to the next level.

Looking for more readers for your book?

Get our Free Guide with 3 Vital Words you should be using to stop your ideal readers in their tracks and get them interested in your book.
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Your community for aspiring authors and published experts: TheBookDistrict.com
Connect on Facebook: Facebook.com/TheBookDistrict
Connect with Jeremy on Twitter: Twitter.com/jonesima

FREE Gift: Get my #1 Best-Selling paperback book FREE!
==> Get it here: TheBookDistrict.com/power-authority

Branding, Launching and Mindset

Episode 41: Interview with Aaron Pierson Continue reading

How Gratitude and Ambition Change The Way We Lead

Episode 40: Interview with Seth Buechley

Continue reading

Setting and Achieving goals when quitting isn’t an option

Episode 39: Interview with Todd Stottlemyre

NOTE: Don’t miss our free book promotion guide so you find your ideal book readers, get it free at the bottom of this page.

Click PLAY to listen to this episode

About Todd Stottlemyre

Todd grew up around a majestic image_crop_northplace called Yankee Stadium where his father was an All Star pitcher for the New York Yankees. His dad had great teammates like Mickey Mantle, Whitey Ford, Thurman Munson and Yogi Berra being his first manager. Growing up in that environment inspired him to dream of following in Dads footsteps and playing major league baseball.

3 big ideas discussed in this episode:

  • Setting and achieving goals.
  • Habits and behaviors.
  • Mentors and coaches.

To Connect with BIG Thinkers and Hear More BIG Ideas: http://TheBookDistrict.com

Show Notes:

SETTING AND ACHIEVING GOALS

  • Desire comes from being obsessed with hitting that goal
  • There will be obstacles on the path and there will be times that we knocked out
  • Success is a process; it is a new behavior that you need to do and your process and behavior should match to succeed your goals.
  • It is about working a behavior and understanding that you are working the right thing that will create the right results.

HABITS AND BEHAVIORS

  • Do this behavior consistently, whatever it is, to hit the goal
  • The focus should be on the process and the behavior
  • What will you do today that will get you one day better
  • Accomplishment of something small over and over can grow to something massive
  • One new small behavior can lead to massive new behaviors that can be life changing to people

MENTORS AND COACHES

  • We start to become the people around us and sometimes we need a new crowd
  • If you are the smartest guy in the room, then find a new room
  • Presidents have coaches even CEO’s have coaches and extraordinary people are trying to be better
  • You should have coaches in every aspect of your life

Quotes:

  • “Most of the time a lot of people can have great success just by staying in the game.”
  • “You can practice shooting wrong all day long to become great at shooting wrong.” -Michael Jordan
  • You should have coaches in every aspect of your life.
  • Accomplishment of something small over and over can grow to something massive

Websites:

Books:

Connect with Todd:

Enjoy the episode

Looking for more readers for your book?

Get our Free Guide with 3 Vital Words you should be using to stop your ideal readers in their tracks and get them interested in your book.
Download the guide free here:
>> Download Now <<

NOTICE: “AskJeremyJones.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to AskJeremyJones.com, amazon.com, TheBookDistrict.com, or TheDaily9.com.”

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Hosted by Jeremy C. Jones

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Your community for aspiring authors and published experts: TheBookDistrict.com
Connect on Facebook: Facebook.com/TheBookDistrict
Connect with Jeremy on Twitter: Twitter.com/jonesima

FREE Gift: Get my #1 Best-Selling paperback book FREE!
==> Get it here: TheBookDistrict.com/power-authority

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LEAVE A COMMENT WITH YOUR THOUGHTS ABOUT THIS EPISODE…

 

Disgustingly Beautiful: The Good, The Bad, The Ugly of Couples

Episode 38: Interview with Darryl Fletcher

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The Power of Focus, Looking Forward and Asking Better Questions

Episode 36: Interview with Silver Rose

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The 5 Pillars of Self-Publishing: Your Guide To Publish A Book On Amazon

Looking for some great advice on how to self-publishing your book?

You’ve come to the right place.

NOTE: Don’t miss the “3-Vital Words” Guide at the end of this post. It will show you a simple way to grab the attention of your ideal reader when marketing your book (hint: this should also be done before your book is done).

This article is divided into five sections, each representing a milestone you can reach at every part of your self-publishing experience, from idea to published book.

You can hop down to each pillar by clicking any of the links below to view the information about that pillar.

The 5 Pillars of Self-Publishing

These five pillars came from years of experience and publishing dozens of personal books, and books for clients through my publishing company, Jones Media Publishing.

A few years ago I was hearing from a lot of first-time authors about how they were being strung along by editors, taking way too long to do the work. Working with designers is an entire skills-set on it’s own, they can be flaky, don’t follow up, and very difficult to work with. I’m not saying every editor or designer are difficult to work with, but many are.

After doing marketing and design services for my clients for years I became very interested in self-publishing my own book because of the great benefit I was getting from reading and learning about marketing. I developed a plan to market my own book and it hit #1 Best-Seller soon after.

As you may have seen here on my website, I also run a podcast where I interview entrepreneurs about a single book that has been impactful for their business, and also authors about Ideas That Make An Impact. Everywhere I looked there wasn’t a single resource where someone could simplify the self-publishing process.

I was frustrated at the fact there wasn’t a clear picture of the whole self-publishing process.

That is when I knew there were so many entrepreneurs with a great story to tell, great strategies to share with aspiring entrepreneurs, but the entrepreneur is hustling to grow their business, when would they have the time to sit and write a book?

Unless someone helped to facilitate the whole process. Soon after I went to work and invested thousands of dollars on courses, books and coaches to learn everything I could about publishing books. After about 18 months I created a process I call, YourBookBlueprint.com.

Your Book Blueprint is broken down into 3 main phases to self-publishing, and is broken down into 5 Pillars.

Let’s now cover each of The Five Pillars:

NICHE RESEARCH

People define a niche in many different ways, I look at it as getting to know your reader. This is the point where you gather “intel” about your book buyer. Your book ultimately is written for the reader. Similar to how a product is created to fill a need in the marketplace, it’s better to find a need and fill it with a product than to develop a product and then start your search for a customer that will buy that “thing”.

In this phase, you should identify “intel” or “intellegence” about your book buyers. Look at best-seller categories on retail book store websites and in physical books stores. Find out what is selling and look for common threads.

CONTENT CREATION

Yes, self-publishing involves content creation, typically known as “writing your book”. Here is where you use the “intel” you’ve gathered from your niche research to write your book. In the fiction book category you can find out what the readers of popular books in your category like. In the case of non-fiction, you are typically teaching an idea or educating the reader on something.

When writing your book it’s helpful to first outline your book, then write chapter by chapter in your first draft. If you outline your book first you’ll have a structure to writing your book and the second draft will be a matter of fixing each chapter, not rearranging main parts of the book.

A mistake most people make is to think of an idea for a book and just start writing. I realize that some people just express ideas better this way, and if that is your preferred writing strategy then go for it, there is no one way to do anything. In my experience, clients find creating a structure for a book before writing much more efficient.

After your book is complete you should have a trusted editor do a round of copy editing, line editing and finally proofreading to ensure the quality of your content before moving into the packaging phase.

PRODUCT PACKAGING

Your book is a product. A real product, with a real bar code that can be scanned and purchased, by a real person. You should put a high importance on creating a high-quality book cover to give yourself the best chance for an attractive presentation for your ideal reader. Remember, the majority of people you want to read your book are complete strangers.

Sure, your friend will buy your book just to support you even if the cover looks like it was done in powerpoint….but, it will bomb when in a retail environment.

The same goes for the interior layout. The book pages should be designed by industry standards of a retail book so the reader feels like this is a book they have read from any other major publisher. Bottom line, your book should not look “self-published”. I was hesitant to use the term, “self-publish”, because it does have a connotation for low quality.

Self-Publish doesn’t mean you do every part yourself, it really means you OWN the rights to publish the book, not a traditional publisher. I actually prefer the term, “Independent Publishing”, because I believe the book author should retain the rights for their work.

BOOK RELEASE

After you book is complete and ready for the marketplace it’s ready to be released, or as my friend Jeff Walker calls it, LAUNCH. I learned from Jeff the value of a strategic launch. First you should consider all of the resources you already have available to you. Look at your email list if you are fortunate to have built one up, social media profiles and list of contacts.

Over time you’ll want to plan out a series of promotions that lead up to a book launch. The book launch is when your book is released and available for purchase on a predetermined day and time.

ONGOING PROMOTION

After your book release, you’ll want to look at how you can integrate book marketing and promotion into everything you do. Think of how you can promote your book on a regular basis, one of the best and effective ways to do this is by publishing content on a regular basis.

What type of content should you publish to promote your book? This is where it’s important you do some through “Book Buyer Intel” for your target reader. You can use the communication and messaging you found that is attractive to your target reader in your communication.

You can clearly see when you begin with the end in mind, you can see where you are going with your self-published book and plan a better strategy. This will help give you an EDGE and set you apart from other self-published books because it helps to increase the quality of your book when following The 5 Pillars of Self-Publishing.

Be sure to grab our “3 Vital Words” book marketing guide, it’s normally only available in our $39 Members Area, however for a limited time we’re making it available for zero-cost.

We may remove it any day now, so grab it today to give you a Publishing EDGE.

Get a FREE one-page resource, The “3 Vital Words” guide. In the 3 Vital Words guide you’ll learn 3 simple words you can use in your book promotion (even before the book is done) to secretly gain credibility and trust with your ideal reader.

Get zero-cost access here:
www.AskJeremyJones.com/3vitalwords

How Successful Entrepreneurs Harness Belief and The Foundation To Your Success

Episode 36: Interview with Gary Varnell

Continue reading

Marketing Multipliers for service based entrepreneurs

Episode 35: Interview with Kevin Donlin about his Marketing Multipliers

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