Jeremy C. Jones

#482 Hacking Advertising: How to Create World-Class Advertising Without an Ad Agency | Jon Sneider

Published on: 14/10/2025

3 big ideas discussed in this episode: BIG IDEA #1: The ad-production industry is broken. Ad agencies are big, slow, and expensive and it's possible to make agency-quality creative without an agency. BIG IDEA #2: Don't stress about being "original." Good artists borrow, great artists steal. - P. Picasso. Find a good bit and add your unique twist. That's what wins. BIG IDEA #3: The 5 Magic Metrics - Advertising/Marketing asset success comes down to 5 main factors: 1. Breakthrough 2. Product Recall 3. Message Recall 4. Likeability and 5. Purchase Intent. Hit on all five and you have a winning piece of creative.

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#481 Positivity That Works: How to Lead, Last, and Lift Your Team Up | Sara Schaeffer

Published on: 23/09/2025

3 big ideas discussed in this episode: BIG IDEA #1: Positivity isn’t a mood, it’s a muscle. The more you practice positivity, the more it carries you (and your team) through tough seasons without losing momentum. BIG IDEA #2: The squeeze is inevitable, but burnout isn’t. When you’re caught between big goals and client relationships, or between work demands and your home life, the pressure can drain your energy fast. Practicing positivity gives you the reset you need to stay sharp, engaged, and leading at your best. BIG IDEA #3: Culture changes through shared experience, not emails. The quickest way to build trust, alignment, and commitment is to put people in the same room, working toward something that matters, and letting them win together.

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#480 Transforming Your Leadership into a Strategic Advantage | Adena Johnston

Published on: 09/09/2025

3 big ideas discussed in this episode: BIG IDEA #1: Systems thinking is a mission-critical leadership capability. Leaders today need systems thinking—the skill of seeing patterns over problems—to overcome disruption, generational shifts, disengagement, and market change. It transforms strategic blindness into clarity for navigating complexity. BIG IDEA #2: HR leaders who champion ecosystems can build adaptive capacity in themselves and their organizations. With insight into both internal dynamics and external forces, they’re uniquely positioned to apply systems thinking and guide organizations through change. BIG IDEA #3: It’s never been a more important time for engaging WITH systems rather than imposing ON them. By working with natural patterns instead of forcing solutions, organizations create sustainable transformation and avoid unintended consequences.

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#479 Health as a Business Strategy | Brian Parana

Published on: 02/09/2025

3 big ideas discussed in this episode: BIG IDEA #1: Your Body Is Your First Order of Business. Low energy and poor focus drag everything down. We’ll cover how optimizing physical health translates directly into sharper leadership, better decisions, and higher performance. BIG IDEA #2: Systems Beat Willpower Every Time. Discipline isn’t the answer—systems are. I’ll share simple, repeatable frameworks I use with clients that create structure and consistency in nutrition, fitness, and recovery without disrupting their business or family life. BIG IDEA #3: Leading Yourself Is the Hardest and Most Important Leadership Role. Great leaders own their habits. We’ll explore how health becomes the backbone of self-leadership, and how the ripple effect of living with discipline, integrity, and intention transforms the people and culture around you.

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