#482 Hacking Advertising: How to Create World-Class Advertising Without an Ad Agency | Jon Sneider

Interview with Jon Sneider

Guest bio:

Jon Sneider is a 25 year ad veteran with both agency and client-side experience. He was head of advertising for L.L.Bean, Windows @ Microsoft, and Redfin.

He's the founder of Wild Gravity, creative productions, that has hacked the ad production process in order to deliver premium quality ad creative faster and cheaper than any agency, with better creative.

He's the author of the bestselling book, Hacking Advertising, that teaches others the formula to great advertising and the secret to getting it done cheaper, faster, and better.

3 big ideas discussed in this episode:

BIG IDEA #1: The ad-production industry is broken. Ad agencies are big, slow, and expensive and it's possible to make agency-quality creative without an agency.

BIG IDEA #2: Don't stress about being "original." Good artists borrow, great artists steal. - P. Picasso. Find a good bit and add your unique twist. That's what wins.

BIG IDEA #3: The 5 Magic Metrics - Advertising/Marketing asset success comes down to 5 main factors: 1. Breakthrough 2. Product Recall 3. Message Recall 4. Likeability and 5. Purchase Intent. Hit on all five and you have a winning piece of creative.

Resources:

Website: http://www.hackingadvertising.com/

LinkedIn: https://www.linkedin.com/in/sneider/

Enjoy the interview