The Brain Audit: Why Customers Buy (And Why They Don’t)

Episode 128: Interview with Arvell Craig

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About Arvell Craig

Arvell Craig is a marketing consultant, coach and entrepreneur. Since 2001 he’s been actively helping businesses with digital marketing. As an early adopter of chatbots technology, Arvell helps companies create messenger funnels that take leads on interactive journeys to become qualified opportunities.

Arvell’s company Chatbot Funnels, partners with digital marketing agencies to help them leverage the power of messenger marketing for their customer acquisition campaigns. Outside of work, Arvell is likely found training for a marathon or enjoying life with his wife and daughter.

3 big ideas discussed in this episode:

  • Problems Before Solutions
  • Target Profile Over Target Audience
  • Testimonials are for Objections

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