#255 How to use relationship-building principles to make connections in personal and professional settings | Michael Roderick

Episode 255: Interview with Michael Roderick


About: Michael Roderick
Michael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time-tested relationship-building principles. Michael’s unique methodology comes from his own experience of going from being a Highschool English teacher to a Broadway Producer in under two years.

3 big ideas discussed in this episode:

  • Accessibility or “Find Your Celine”- Most of the time as experts we want to introduce people to our innovation first, but when something feels too new people back away. So it’s better to start with an anchor concept then introduce our innovation.
  • What most of us get wrong about influence- We often believe that influence is about persuading people to do things, but true influence is when people do things without us asking them to. We create this influence when we give people something that makes them look good when they share our idea.
  • If you want people to remember more, focus on L.E.S.S.- We can carve out space in people’s memory by focusing on creating our own language, tapping into emotion, providing simplicity in the message, and most importantly packaging it all in a structure that is easy to follow.


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