#456 Sparking Brand Desire with Emotional Insights | Kevin Perlmutter

Interview with Kevin Perlmutter

Guest bio:

Kevin is Chief Strategist & Founder of Limbic Brand Evolution. He works with Brand Leaders to help them ignite customer interest by understanding and addressing the emotional motivations of the people who their brand is for - as a Consultant, Speaker, and Workshop Facilitator.

His book, BRAND DESIRE: Spark Customer Interest with Emotional Insights, is now available for preorder and ships in July.

3 big ideas discussed in this episode:

BIG IDEA #1: Why many brands have trouble attracting and retaining customers - the challenges with traditional brand strategy

BIG IDEA #2: A behavioral science-rooted approach – 3 Steps to Sparking Brand Desire

BIG IDEA #3: Embracing a Limbic Sparks Mindset - the 1 question you can ask to guide your efforts

Resources:

Website: https://www.limbicbrandevolution.com/

LinkedIn: https://www.linkedin.com/in/kevinperlmutter/

Enjoy the interview