#477 From Invisible to Irresistible: How Guru Marketing Turns Experts into Industry Icons | Michael Blumberg

Interview with Michael Blumberg

Guest bio:

Michael Blumberg is a seasoned consultant and author of Mastering Guru Marketing, a framework that helps experts build authority and attract clients through thought leadership. With over 30 years of experience advising service businesses and software vendors, he teaches professionals how to lead with insight, not hype.

3 big ideas discussed in this episode:

BIG IDEA #1: Why Authority Beats Attention

BIG IDEA #2: Educate First, Sell Later 

BIG IDEA #3: AI Is Your Amplifier, Not Your Replacement

Get a copy of Michael's book here now:

Resources:

Order the book here now

Website: http://www.blumbergadvisor.com/

LinkedIn: https://www.linkedin.com/in/blumberg1/

Enjoy the interview