The Seven Tips For Effective Pinterest Marketing

This guide is taken from the ideas of the classic book by Stephen Covey
7 Habits of Highly Effective People, which I recommend to everyone

The Seven Habits To Highly Effective Pinterest Marketing

Pinterest Self-Mastery

The First Three Habits surround moving from dependence to independence
(i.e., self mastery):

  • Habit 1: Be Proactive

80% of content on Pinterest is re-pinned and liked and only 20% or less from what I’ve heard is new content pinned and uploaded.  You must be pro-active in pinning images from your blog first, then be sure to re-pin and comment on others pins.  As these pins are re-pinned by others they carry along the link back to your website [the most valuable part about it].  If someone is curious about the source of the image they click and view your website or blog.

Synopsis: Take initiative in life by realizing that your decisions (and how they align with life’s principles) are the primary determining factor for effectiveness in your life. Take responsibility for your choices and the subsequent consequences that follow.

  • Habit 2: Begin with the End in Mind

Find a routine you can do 5 to 6 days per week on Pinterest.  As an example, when you write your new blog post, add an interesting image, pin it, then comment on other pins…when they look at your boards or follow you, the new pins will show up on top and grab attention.

Synopsis: Self-discover and clarify your deeply important character values and life goals. Envision the ideal characteristics for each of your various roles and relationships in life.

  • Habit 3: Put First Things First
Pins that are shared and re-pinned increase your website traffic, so most important but great images that are fun or interesting to share.  Make a commitment to add 3 new pins per day.

Synopsis: Plan, prioritize, and execute your week’s tasks based on importance rather than urgency. Evaluate whether your efforts exemplify your desired character values, propel you toward goals, and enrich the roles and relationships that were elaborated in Habit 2.


The next three have to do with Interdependence (i.e., working with others):

  • Habit 4: Think Win-Win

Remember people don’t re-pin your content to help you.  They do it because they like it, so pins that look like ads are obvious they are only to help you.  Create good stuff that people like to share, win-win.

Synopsis: Genuinely strive for mutually beneficial solutions or agreements in your relationships. Value and respect people by understanding a “win” for all is ultimately a better long-term resolution than if only one person in the situation had gotten his way.

  • Habit 5: Seek First to Understand, Then to be Understood

Look at what people are sharing, study and pay attention…if you add similar things that people connect with who already follow you they chances they will re-pin you will be greatly increased.

Synopsis: Use empathetic listening to be genuinely influenced by a person, which compels them to reciprocate the listening and take an open mind to being influenced by you. This creates an atmosphere of caring, respect, and positive problem solving.

  • Habit 6: Synergize

Connect with someone else who uses Pinterest on a regular basis and has a good following and pins good content.  Let them know you re-pinned a few of their items today and ask if they would mind re-pinning this post, and send them a link.  Most people will agree to do this.

Synopsis: Combine the strengths of people through positive teamwork, so as to achieve goals no one person could have done alone. Get the best performance out of a group of people through encouraging meaningful contribution, and modeling inspirational and supportive leadership.

Self Renewal

The Last habit relates to self-rejuvenation:

  • Habit 7: Sharpen the Saw

Always be involved in self-improvement, as you increase your value in the marketplace people will see that you are always improving and growing and pay attention to what you pin.

Synopsis: Balance and renew your resources, energy, and health to create a sustainable, long-term, effective lifestyle. And learn from the mistakes

 Bonus tip for
Highly Effective Pinterest Marketing

You can see what images are being pinned from your website here

Click LIKE below and share on Facebook.


Jeremy C. Jones
work with me 

p.s. If you have would like to get lots of traffic to your website or blog and a flood of new clients take a look at the Marketing Basics with Pinterest video to the right.