Should You Work With A Public Relations Company?

Posted by: Jeremy Jones

June 19, 2013

You may be looking to get more PR or Public Relations for your businessand when is a good time to do that?

This is a good question, and it deserves some serious consideration of what you really want.  First take a look at what the #1 result you’d like to have in your business lets say in the next 12 months.

Is your business the type that makes sense to have a PR campaign?  Or does it make more sense for you to market your business differently.

I have never personally worked with a PR agency, but it may be right for you.  The idea is that you are looking to build trust and credibility with your target audience….if you are still exploring who your target audience is, then it may be better to take some time to define that first.

Defining targets differently

Frits Ahlefeldt-Laurvig via Compfight

When I was featured as the Best Local Marketing Coach in Scottsdale Arizona it was a done as PR and there were lots of people contacting me that already saw me as an expert that could add value to their business by helping them get new customers.

I even had people contacting me saying, “I have this issue and this problem and I can’t figure out this….is there anything you can do to help or coach me?  I don’t know your prices but I know for sure I want to work with you because you have so much great content on your blog and I can tell you know what you are doing.”

So the PR did what it’s supposed to do, but what if they visited my blog and saw it empty….and dusty, with no value.

The reaction would have been different.  So to be seen as an expert, you have to position yourself as one correctly.  Don’t just talk about being an expert, become one.

“Don’t just talk about being and expert, become one.” –click to tweet

If you speak with someone who has no idea who you are one of the first things you will need to do is develop rapport, trust, and credibility as to someone who can help find a solution to their business problem.

So, as I see it Public Relations helps to establish trust with you up front and you can create that yourself or you can utilize a system or an agency to help you get there also.

Hopefully this helps to give you some insight if it’s the right time for you to do Public Relations or work with a company to help you with PR.

written by Jeremy C. Jones, marketing coach

 Here is another article with some tips to consider…

This article was contributed by Lauren Sutton: As a brand journalist and content marketer, Lauren Sutton‘s own job blurs the lines between PR and marketing. Lauren writes this post on behalf of London PR agency PHA Media, which is headed up by ex-Hello editor-in-chief Phil Hall. Read more about PHA on Twitter (@PHAMedia).

 How to Choose the Best PR Agency for you

When it comes to the public relations of you or your business, it’s important that you get the right person to handle it. A bad PR campaign could destroy a reputation you may have worked hard to build, taking time and money to put right again. But a good campaign can boost the business, make you more money and raise your profile in a positive manner.


While it can be tempting to just pick the cheapest company you come across, it’s important to consider where the company is based. If your business is north of Newcastle, there’s little point in having a PR agency that is based in London. While video calling and telephone conference calls are an option, face-to-face meetings will be difficult, which could make it harder to build a solid relationship with the agency. Try to find one that is within a reasonable distance, allowing you to strategise easily and keep in regular contact.


It’s important that you take the history of the agency into account. If they have had some high-profile clients in the past, speak to them and see how they found the agency. Happy clients are usually open to discussing their experiences so this should give you a good idea of how good the agency is. It’s worth finding out how long clients have been with the agency for as well. If they have stuck around for a long period of time, it shows that they’re happy with the service. Lots of short-term contracts may not be such a positive sign, but look into this before rejecting an agency – it may be that they deal with clients who are only in the UK for a short period of time.

Gut feeling

When it comes to PR work, you are likely to form quite a close relationship with the agent. It may involve you working together regularly, so good communication is essential. If you don’t feel comfortable or you don’t trust the agency, it could hinder the campaign later on down the road. Try to build up a solid relationship with them, but always go with your gut instinct. If it doesn’t feel right, you won’t be able to relax and get the job done as well as can be, causing issues for you and your business. Take a bit of time and find someone that you enjoy working with.

Work style

People have different ways of doing things, so make sure you find an agency that works in a way that suits you and the needs of your business. Don’t rule them out immediately if their methods are different to what you’re used to; try them on a trial basis to see how it works for you. It may even be that your working model can improve by taking some tips from them and it just needs a little adjustment. If you find a format that suits both you and the agency, you may enjoy a long, happy, working relationship with them.


Jeremy C. Jones, a proud military veteran, is also a family man and entrepreneur who lives in Paradise Valley, Arizona. His accomplishments include being a four-time #1 Best-Selling Author on Amazon, hosting the popular podcast “Ideas That Make an Impact,” establishing The Book District, and founding and serving as CEO at Jones Media Publishing.

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