The Google SLAP myth – Happy Birthday Google

There is no question, Google puts out fantastic products and the Google Slap was a myth.  You can’t put lipstick on a Pig.  Google celebrates it’s 15th birthday September 27th and here’s why… A Solid Brand Google has a first class brand, they...

The 100,000 Ton Connection

Leading people to a decision is like mooring a ship to a pier.  Here’s how… If you have ever been out on a boat before or seen a boat come back in by the pier you’ll notice their is a consistent process called “mooring” where they throw lines to the pier...

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