Content marketing for relationship building and business growth

Episode 225: Interview with Olga Zapisek

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Olga Zapisek:

Olga Zapisek is the founding CEO and Principal Coachsultant at Novedia Creative, a digital marketing agency and consultancy. With 15 years of combined experience in media and marketing, Olga helps purpose-driven brands, coaches and SMBs to unlock their growth potential, increase their impact, and improve their digital footprint through bespoke coachsulting programs and marketing services that engage and connect at the heart. Her mission is simple: For brands to discover new ways to reach and magnify their success, so the individuals behind them can live their best life possible and deliver exceptional experiences to their target market.

3 big ideas discussed in this episode:

  • How mindset impacts our content creation
  • Why telling your personal stories is essential
  • Am I giving away too much free content?

Insights or Questions? Connect with us here: https://AskJeremyJones.com/group

RESOURCES:

A Guide to Content Marketing for Business Growth and Relationships Building

Content marketing can seem like a mysterious, hard-to-implement concept for many business owners. However, the truth is that it’s not so difficult, and it can have a big impact on your business if you do it the right way.

Content marketing is all about sharing your expertise and knowledge with an audience so you can help them solve problems, meet needs, or build their businesses. It’s a way to take your business knowledge and expertise and share it with your audience so they can use it to help them achieve their goals.

If you’re ready to get started with content marketing for your business, you’ve come to the right place! In this article, you’ll learn exactly what content marketing is, why it’s important, and the different ways you can use it to grow your business and build relationships with your audience.

What Is Content Marketing?

Content marketing is any marketing strategy that involves creating and distributing useful, engaging content to attract and retain a customer for your business. It includes creating, sharing, and distributing all types of digital information, including blog posts, ebooks, white papers, case studies, videos, and much more.

Why Content Marketing Works

The reason content marketing works is that it’s a way of putting your expertise and knowledge to work for you. You use your expertise to help solve the customer’s problems, meet their needs, or build their businesses. In turn, this helps you to attract, educate, and retain a valuable customer for your business.

Content Marketing Strategies

The main components of any content marketing strategy are content creation, content distribution, and customer interaction.

Content Creation – If you want to use content marketing, you must first create content. This content can come in many forms, but the goal is always to help your audience solve problems, meet needs, and build their businesses through your expertise.

Content Distribution – Once you’ve created content, you need to find a way to get it in front of your customers. As you might have guessed by now, this can be done a few different ways. You can use content marketing channels such as email, social media, webinars, press releases, and more. Channels aren’t just about broadcasting your content to your customers, though. They can also be about creating an environment for your customers to interact with you and your content. This could include hosting webinars with your audience, answering customer questions on social media, or creating helpful how-to content for your audience.

Customer Interaction – Last but not least, content marketing also includes customer interaction. This could include customer testimonials, product reviews, and other forms of customer engagement. Customer interaction helps to build relationships with your audience and encourages them to come back to your business for more.

How to Start a Content Marketing Program

Now that you know what content marketing is and why it works, it’s time to get started! There are a few key ingredients that must come into play for you to have a successful content marketing strategy. First and foremost, you need to have an audience that you want to reach out to. This is the core of any content marketing strategy. If you don’t have an audience, your effort will be completely wasted.

Next, you need to make sure that your content is relevant and helpful for your audience. This is just as important as having an audience. The content that you create needs to solve a problem, meet a need, or teach your audience something new.

Once you have an audience and have created content that is relevant and helpful, it’s time to distribute your content to your customers. You can use any digital marketing channel available to you, including email, social media, webinars, blogging, and more. However, what really sets content marketing apart from other digital marketing is its ability to establish a relationship with your customers.

Create Your Strategy

At its core, content marketing is a strategy that revolves around creating, sharing, and distributing useful, helpful, and engaging content to build relationships with your customers.

It’s a highly strategic approach that can help you to reach, educate, and retain a valuable customer for your business.

 

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October 8, 2021

ABOUT JEREMY C. JONES

ABOUT JEREMY C. JONES

Jeremy C. Jones, a proud military veteran, is also a family man and entrepreneur who lives in Paradise Valley, Arizona. His accomplishments include being a four-time #1 Best-Selling Author on Amazon, hosting the popular podcast “Ideas & Impact,” creator of AuthorityCoach.com, and founding and serving as CEO at Jones Media Publishing.

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