Episode 65: Interview with Alex Echols

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About Alex Echols

Ranging from his work with solopreneurs all the way to major Hollywood studios, Alex has helped build several 6-figure and multi-million dollar brands all focused around one central idea: adding more value and fun into the consumer’s life. As a best-selling author and rising speaker, he hopes to inspire millions throughout the world to use the vehicles of personal development and entrepreneurship to push the world forward.

3 big ideas discussed in this episode:

  • The Power of Authenticity
  • The Power of Morning Routine
  • Why Business and Personal Growth Align so Well

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Show Notes:


  • The power of authenticity is being able to not only write about it but also live about it.
  • It is also recognizing that you are a human being, we are flawed and we are going on a journey every single day.
  • The Power of Authenticity is so important because we are living in a world that is “Minimum wage millionaires”, we have a lot of individuals online.
  • Congruency is a huge plus when it comes to business.
  • The Power of Authenticity can not only help individuals move forward but how also it can inspire other people.
  • The first step when starting an online business from your full-time job is to really ensure that you have something before you leave your job.
  • Then find a product that can help them so their problem meet their aspiration and you are already giving people what they want.
  • The important thing is you are honest with them all the way.
  • People act because of 2 different reasons, one is out of inspiration and the other is out of desperation.
  • Add as much desperation as possible that would give them passion and would be able to turn their entire circumstances around.
  • Inspiration is also a bigger one because if you are inspired at your job then you won’t have a desperation sort of feeling.
  • If you are an entrepreneur or you are a person who wants to be a business owner, it’s not only getting out there and asking people what they want but it is important you pay attention and then you analyze.


  • Always keep in mind that “morning routine” that it is your practice and it’s up to you to figure out how much time you wanna give to it.
  • 3,2,1: 3 things you are grateful for the previous day, 2 things that you accomplish on the previous day and 1 thing that you could do better.
  • Starting a 3-minute meditation.
  • The busy you get the more time you should meditate.
  • The Power of Morning Routine is that you’re giving yourself that self-love.


  • The more gratitude that we can have in our lives will allow us to be greater.
  • The more personal develop you become the more you can grow your business because you are allowing yourself to get quicker. It goes back and forth and you’ll realize it is a never ending game.
  • The more you grow, the more your business grow.


  • “Authenticity is a collection of choices that we have to make every day. It’s about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.”- Brené Brown
  • The greater you become, comes from the more grateful you are.
  • The more you grow, the more your business grow.



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