Today we’ll discuss some ideas about branding.  Also, how to avoid The “Online Branding” Rat Race.

Rather than thinking you should keep up with the same branding campaigns as major corporations, instead focus on value-driven marketing.  Here is a quick diagram.


branding - Google Drive(1)


This is a topic covered in my new book about how to market your business with a blog, coming soon.

Subscribe to our new Creative Marketing podcast on iTunes here.